Vocab #9

abortive - failing to produce the intended result
The distribution of Android as an Open Source OS has been abortive to Google as a source of revenue.
bruit - to spread the news of; repeat, an abnormal sound heard during auscultation
Yahoo has become the king of bruiting information.
contumelious - rudeness or contempt arising from arogance, an insolent or arrogant remark or act
When asked about privacy on Facebook, Mark Zuckerburg replied contumeliously.
dictum - an authoritative, often formal pronouncement
John Ricticiello released a dictum, declaring that Battlefield 3 would overtake Modern Warfare 3.
ensconce- to settle (oneself) securely or comfortably, to place or conceal in a secure place
Larry Page has ensconced Google as the de facto search engine on the Internet.
iconoclastic - one who attacks and seeks to overthrow traditional or popular ideas or institutions.
Larry Page's motto for Google "Don't be evil" is iconoclastic due to its nature of opposing what many people view corporations as.
in medias res - in or into the middle of a sequence of events, as in a literary narrative.
The Civil War in Skyrim was in media res of the Main Quest.
internecine - of or relating to struggle within a nation, organization, or group; mutually destructive; ruinous or fatal to both sides
The constant suits and court actions taken by Samsung and Apple on the other have been internecine.
maladroit - marked by a lack of adroitness; inept
Reed Hastings as of late has been fairly maladroit as a CEO for Netflix.
maudlin - effusively or tearfully sentimental
The world was in a state of maudlin after the death of Steve Jobs.
modulate - to adjust or adapt to a certain proportion; regulate or temper
Larry Page has attempted to modulate Google from creating anything (such as Google Labs) to focusing on only core projects (like Android or YouTube).
portentous - of the nature of or constituting a portent; foreboding
Portentous Stout - And no surprise to you, it's stout.
prescience - knowledge of actions or events before they occur; foresight.
According to Dr. Preston, Howard Rheingold had the prescience about an online community at least ten years before it came to fruitation.
quid pro quo - a  reciprocal exchange
The relationship between Facebook and advertisement companies is quid pro quo; Facebook gives them information, companies give Facebook revenue.
salubrious - conducive or favorable to health or well-being
The latest scientific studies has salubriously linked coffee to a decrease in heart-related problems.
saturnalian - of unrestrained and intemperate jollity; riotously merry; dissolute
The San Francisco Giants fans were full of saturnalian  after they came back from being down 3 games to 1 and won the NLCS.
touchstone - an excellent quality or example that is used to test the excellence or genuineness of others
People use Apple as the touchstone for mobile devices.
traumatic - a serious injury or shock to the body, as from violence or an accident
PTSD - Post-Traumatic Stress Disorder.
vitiate - to reduce the value or impair the quality of, to corrupt morally; debase
Marc Pincus has been accused to vitiating the stock price of Zynga.
waggish - characteristic of or resembling a wag; jocular or witty
Sherlock Holmes is a waggish character.